About Our Partnership

Through Vistar’s partnership with UniLED, advertisers can add independent third-party verification to programmatic DOOH campaigns activated through the Vistar DSP. UniLED complements Vistar’s existing campaign reporting with an independent view of DOOH campaign delivery, helping buyers verify when and where ads played, review reported impressions and identify delivery insights that can inform in-flight optimization.

Using UniLED’s UniLIVE platform, campaign delivery data is independently analyzed against campaign parameters to provide additional visibility into plays, impressions, pacing, targeting conditions and impression multipliers. This additional verification layer gives advertisers another source of campaign intelligence alongside Vistar reporting, without changing how campaigns are planned or activated through Vistar.

What UniLED verifies

• Campaign delivery against targeting parameters, including when and where ads played

• Plays and impressions delivered

• Delivery and pacing against campaign impression targets

• Delivery outside defined campaign parameters, such as scheduled hours or location lists

• Reported impression multipliers, including comparisons against available industry benchmarks

About UniLED

Founded in 2017, UniLED Software is an AdTech company focused on maximising digital-out-of-home performance.

UniLIVE, its proprietary software, builds trust through independent verification, drives performance through optimisation insights, and proves results through outcomes measurement, in one unified platform. This empowers agencies and advertisers to maximise DOOH performance by providing the transparency, intelligence and confidence needed to make smarter decisions at every stage of a DOOH campaign. 

UniLED is a trusted strategic partner to many of the world’s leading brands and agencies.