About Our Partnership

Through Vistar’s partnership with Veridooh, advertisers can add 100% independently collected third-party verification to programmatic DOOH campaigns activated via the Vistar DSP. Veridooh provides independent tracking of campaign delivery, helping buyers independently verify that plays and impressions were delivered according to campaign parameters, and identify opportunities for optimization in real time.

Using Veridooh’s patented SmartCreative™ technology, campaign data is collected independently when the creative is served and sent directly to the Veridooh platform for analysis. Buyers get their own independent record of every play and impression in real time, showing whether every play and impression was delivered as planned. This allows buyers to optimize campaigns while they are still live to increase the effectiveness of their programmatic buys.

Use cases:

Added trust: Strengthen buyer confidence in programmatic DOOH campaigns to drive future spend.
Digital-grade standards: Provide buyers and advertisers with the same level of accountability they expect from their programmatic online buys.
Campaign validation: Add independent third-party verification into campaigns.
Delivery insights: Identify potential optimization opportunities in real time.
Support post-campaign reporting: Complement Vistar reporting with an independent report of final campaign delivery and performance.

What Veridooh verifies

Campaign delivery against targeting parameters, including pacing
Valid vs. invalid delivery plays and impressions
On-target vs. off-target delivery against every targeting condition in the media plan, including location and daypart
Creative delivery by creative and by screen
Impression multipliers, verified at panel and hourly level against Geopath
Brand safety and suitability

About Veridooh

Veridooh is the global leader in independent out-of-home (OOH) verification. Its patented SmartCreative™ technology tracks, measures, and verifies the performance of OOH advertising campaigns using 100% independently collected data. More than 470 advertisers use Veridooh today, including global brands such as Amazon, Google, McDonald’s, Mercedes, Pepsi, Sony, and Unilever. Founded in 2019, Veridooh is headquartered in Sydney, Australia, with offices in New York and London.

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”