Viant

Viant

Partner Type
Omnichannel DSP
Location
USA EMEA Canada APAC LATAM

Vistar Media + Viant

Through Vistar's partnership with Viant, advertisers can extend their programmatic advertising strategies into the physical world with access to premium digital out-of-home (DOOH) inventory. By making Vistar's extensive DOOH inventory available through Viant's DSP, advertisers can incorporate OOH into broader media strategies spanning connected TV and other digital channels, creating additional opportunities to reach consumers throughout their day.

Explore the guide below to learn how to activate DOOH campaigns through Viant.

Targeting types Supported via Vistar Supported via Viant
Geotargeting Supported Supported
Day-parting Supported Supported 
Audience targeting Supported Supported
Campaign measurement Supported Supported
Device ID passback Supported Supported
POI targeting Supported Supported 
Media Owner tageting Supported Supported
Venue type targeting Supported Supported
Activation guide

Transaction Paths Path

Open Exchange

  • Global Deal ID provides access to all DOOH inventory on Vistar's SSP (open exchange in a deal).

  • This is available immediately to all buyers opted into Viant's DOOH program.

  • Global Deal ID is a great option for quick turnaround requests.

Auction Packages

  • Vistar can bundle inventory across multiple media owners and venue types into a single deal ID.

  • All of Vistar's audience & targeting tactics are available through the use of auction packages.

  • Please anticipate 48 hours to have these packages created (can escalate if urgent).

1:1 PMPs

  • Vistar can facilitate 1:1 deals with media owners, which take priority over other programmatic transaction types.

  • Vistar or media owners can layer in targeting tactics into a PMP deal ID to meet campaign needs.

Audience targeting Path

Vistar offers pre-built audience segments from trusted data providers to extend your omnichannel strategy into DOOH.

  • Audience & targeting capabilities are available through Auction Packages and 1:1 PMPs via the Vistar SSP.

  • All Vistar audience segments are available to Viant buyers

    • Custom audiences must pass a feasibility check via Vistar's data team (4-5 business days).

Measurement Path

Vistar offers a robust suite of measurement solutions that makes it easy to evaluate the impact of your campaign from awareness to sales lift. Vistar's measurement solutions are powered by our proprietary tech & exposure methodology. 

To request a measurement study, please reach out to your Vistar Deal Desk team.

  • All studies require a feasibility test and have varying minimums and costs.

Creatives Path

Pre-Campaign Details:

Vistar can provide the accepted creative specs for your campaign before activation.

  • Creative spec information can be provided during the planning phase, but note that final specs may change at the time of launch.

Submitting Creatives:

  • Creatives can be hosted within Viant's DSP.

  • All creatives are submitted through the bid stream. Once the campaign starts bidding, the creative assets are extracted from the bid and sent to the appropriate media owners' seat for their approval.

  • SSP-hosted dynamic creative: Supported

  • Approvals vary by media owner but are usually approved on the same day.

IAB category:

Please remove any IAB categories assigned to creatives.

Reporting Path

Vistar reporting

Upon request, Vistar can provide reporting metrics broken out by any given time interval for campaign impressions, spots and revenue.

  • Please reach out to dealdesk@vistarmedia.com for any reporting inquiries.

Viant reporting

Upon request, Viant can provide reporting metrics for campaign impressions, spots and revenue.

  • Please reach out to your Viant support rep for any reporting inquiries.

Support Path

Visit Vistar Media’s inventory discovery to learn more about available inventory. Supply questions? Reach out to Desk Desk who can loop in Vistar Support if needed.

Deal Desk is an optional and free service that helps DSPs & buyers with strategy recommendations, deal facilitation, activation support, best practices & more. Reach out to us at any time:

Clients

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

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