With a click of a button, Vistar’s inventory insights report enables you to easily review capacity and estimated available impressions at a network, market and venue level over a specific set of future dates.
Revenue leaders can leverage inventory insights to understand how inventory is being sold to strategically deploy sales teams. Remove the need for last-minute discounts by being proactive by highlighting and directing sales efforts to underperforming markets weeks or months in advance.
Ad operations managers can use inventory insights to track bookings and forecast future availability. If inventory is in limited supply in a particular market or across a particular set of venues, look to shift bookings or adjust future orders towards markets or venues with more availability.