Looking to generate awareness, consideration and download intent for a new in-flight entertainment mobile application, this major airline turned to DOOH to enhance its mobile advertising.
This case study covers:
- How the airline used location-based technology platform to define and reach an audience of "Frequent Travelers”
- Why the airline connected its mobile advertising to DOOH for cross-screen amplification
- A look at the brand lift study that evaluated the incremental impact of campaign exposure
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