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Looking to generate awareness, consideration and download intent for a new in-flight entertainment mobile application, this major airline turned to DOOH to enhance its mobile advertising. 


This case study covers:

  • How the airline used location-based technology platform to define and reach an audience of "Frequent Travelers”
  • Why the airline connected its mobile advertising to DOOH for cross-screen amplification
  • A look at the brand lift study that evaluated the incremental impact of campaign exposure


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