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When it comes to personal care products, consumers plan their purchasing decisions well in advance. Because there is such a long window of consideration, brands have an opportunity to influence shoppers if they engage them throughout their path to purchase. 


This case study provides insight into:


  • A leading brand's innovative DOOH strategy that leveraged data-driven targeting and achieved measurable results
  • Movement-based targeting tactics that enable brands to change where media runs over the course of the day
  • How multiple touch points across a shopper's path to purchase can generate lifts across key KPIs, such as purchase intent and foot traffic