When it comes to personal care products, consumers plan their purchasing decisions well in advance. Because there is such a long window of consideration, brands have a huge opportunity to influence shoppers if they engage them throughout their path to purchase.
With digital out-of-home (DOOH), marketers can make an immense impact by spreading awareness, increasing consideration and driving in-store visits. A well-known beauty retailer sought to do just that with a recent campaign highlighting a line of skincare products.
This case study provides insight into:
- A leading brand's innovative DOOH strategy that leveraged data-driven targeting and achieved measurable results
- Movement-based targeting tactics that enable brands to change where media runs over the course of the day
- How multiple touch points across a shopper's path to purchase can generate lifts across key KPIs, such as purchase intent and foot traffic