When it comes to personal care products, consumers plan their purchasing decisions well in advance. Because there is such a long window of consideration, brands have an opportunity to influence shoppers if they engage them throughout their path to purchase.
This case study provides insight into:
- A leading brand's innovative DOOH strategy that leveraged data-driven targeting and achieved measurable results
- Movement-based targeting tactics that enable brands to change where media runs over the course of the day
- How multiple touch points across a shopper's path to purchase can generate lifts across key KPIs, such as purchase intent and foot traffic