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BIG Outdoor Launches Programmatic with Vistar Media



Leslie Lee

Big Outdoor - a provider of premium, high-impact digital billboards - today announced the launch of programmatic capabilities powered by Vistar Media. Big Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals.

“Our mission is to stay at the forefront of improving the value proposition of digital billboard advertising,” said Richard Maund, National Sales & Marketing Director at BIG Outdoor. “We want to provide buyers with a seamless buying experience, while building an underlying trust through transparent and accurate data. Ultimately we want to generate positive returns for our customers, and we believe the partnership with Vistar will deliver those results.”

BIG Outdoor is currently onboarding all 43 digital screens to the Vistar platform, with hopes to develop a national network of 150+ screens all programmatically available. As Australia’s only digital billboard specialist, BIG Outdoor inventory reaches more than 70% of Brisbane’s population each month.

“Our success relies on having high quality inventory available for purchase via our platform, and we’re thrilled to add BIG Outdoor’s digital billboards to the mix,” said Ben Baker, Sales Director, ANZ at Vistar Media. “Programmatic unlocks new capabilities for buyers to embrace data-driven, measurable strategies across these valuable, impactful screens.”

“Ultimately, we selected Vistar because of their background and proven track record in outdoor media,” said Maund. “Their solution is tailor-made for programmatic DOOH, and provides the full ecosystem of services.”

Thanks to the Vistar SSP, BIG Outdoor inventory is now available for purchase via the world’s leading demand side platforms (DSPs), including Amobee, MediaMath, The Trade Desk, Verizon, and Vistar’s own DSP.

About BIG Outdoor

Big Outdoor is Australia’s only Digital Billboard specialist, with a network of high reaching and impactful roadside locations. Expanding nationally, Big Outdoor plan to have 150 locations live by the end of 2023 while redefining the value exchange digital billboards offer customers.

About Vistar Media

Vistar Media is the world’s leading provider of software solutions for digital out-of-home (DOOH), including the only end-to-end programmatic ecosystem for DOOH. Vistar Media’s demand-side platform (DSP) and supply-side platform (SSP) empower buyers and sellers to easily transact on DOOH inventory while applying intelligent data insights that improve media performance. Vistar’s SaaS solutions (unified ad server and Cortex for device and content management) deliver enterprise-grade solutions for monetizing and operating digital signage networks at any scale. Through its global reach, direct platform integrations, data partnerships, and complete technology stack, Vistar Media continues to power innovation and growth across the digital signage industry. Founded in 2012, Vistar Media is headquartered in New York City and operates across the United States, Canada, the United Kingdom, Australia and New Zealand.

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