With a growing interest in ways technology can advance out-of-home media, many are trying to learn about programmatic and what it could offer to the digital out-of-home industry.

For media owners, a supply side platform (SSP) is the gateway to reaching the complex and often disparate pool of DOOH buyers - from programmatic specialists to digital agencies, to brands themselves.

To help you get started, download this guide to uncover key information you need to know to understand how an SSP works and questions to ask when evaluating software options.