Cloud-based digital signage software is becoming an increasingly popular choice for digital signage network operators due to its ease of use and scalability. However, you likely have questions about how exactly cloud-based software works and what to look for when evaluating your options. Throughout this blog, we’ll cover everything you need to know.
At its core, cloud-based digital signage is a type of web-based software that does not require any complicated installation. Instead, you can access all of your digital signage software simply by logging into a platform on the web. This makes it easier to deploy campaigns and make important operational decisions from anywhere in the world. Cloud-based digital signage is a relatively general term that can include:
- Web-based or cloud-based content management
- Web-based or cloud-based ad serving
How do I know if cloud-based digital signage software is right for my business?
Businesses that have many screens to manage benefit most from cloud-based digital signage software. Since everything can be done from one place, cloud-based software eliminates the need to use multiple systems or cross-reference various screens across a large network. It simplifies the process. Additionally, cloud-based solutions are helpful for operators who frequently travel or may need to access information about their screens when on the go. With a cloud-based solution, you can log in to your platform from a mobile device, laptop or tablet when you are outside the office. With recent changes in workplace behavior and the increase in professionals working from home, cloud-based software makes it easy to be flexible with where you get your work done.
What are the benefits of switching to a cloud-based solution?
If you already have on-site digital signage software installed, making the switch to a cloud-based solution may seem daunting. However, there are many reasons why it may be worth it, including:
- Saving time by evaluating your screens online rather than traveling to them directly
- Avoiding unnecessary expenses caused by on-site diagnostics
- Allowing problems to be solved remotely and efficiently
- Upgrading players from your office or from home
- Rolling out big changes to your network all at once
Differences between cloud-based and on-site digital signage software
Cloud-based systems offer accessibility from anywhere and the flexibility to scale with ease. A key advantage is the ability to add screens without requiring on-site support. This makes cloud-based digital signage software ideal for businesses seeking an efficient and scalable solution. The greatest benefit lies in its web-based platform, allowing you to effortlessly swap creatives and ads anywhere you have an internet connection. Plus, by connecting to a Supply-Side Platform (SSP), you can further boost revenue potential.
Key features to look for in cloud-based digital signage software
When shopping for cloud-based digital signage software, look for features that improve efficiency and make it more convenient for your team. A feature, like a user-friendly device management platform, for monitoring screen health and connectivity is important, and so is multi-user access, which allows teams to collaborate. Data analytics and reporting functionality is a must-have, as it provides insights that can help you understand the output of your ads and how to optimize your campaigns for maximum impact. Remote monitoring is another crucial feature; it saves time by resolving issues without on-site visits.
Ad Servers and Supply-Side Platforms for Digital Out-of-Home Media
Ad servers and SSPs are crucial for optimizing cloud-based digital signage networks in the DOOH media industry. Ad servers are the brains of the operation, a piece of software that handles the creation, scheduling, delivery, and tracking of ad campaigns across your inventory of screens. Media owners can run data-driven campaigns with ease. Simply set business rules (goals, priority, targeting, dates) and the ad server figures out the rest.
An SSP complements ad servers by connecting digital signage networks to a programmatic marketplace streamlining the sale of available inventory to advertisers looking to buy. Media owners can leverage SSPs to maximize the sell price, or CPM, of digital signage, with real-time bidding selling digital signage to the highest bidder in a matter of seconds.
Why cloud-based digital signage software is the right choice
Businesses are evolving thanks to cloud-based digital signage software, which is changing how they manage their digital signage networks. Whether you’re overseeing multiple screens or need access on the go, cloud-based solutions maximize impact.
Still have questions about cloud-based software? Reach out to our digital signage experts.
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