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I Didn’t Know I Could DOOH That: Retargeting on Connected TV



Leslie Lee

With Vistar, you can safely retarget consumers who were exposed to a digital out-of-home (DOOH) campaign on their connected TV (CTV) devices.

We use location data to find consumers that were exposed to a digital out-of-home campaign, based on when and where the ad was shown and device proximity at the time. Working with industry leading onboarding companies, this exposed audience is anonymized for safe retargeting. With these now anonymized IDs, advertisers can run a connected TV campaign, providing another unique touchpoint with consumers that already saw their OOH ad.

It’s actually very easy to do, because you can repurpose the same video assets running on digital out-of-home, and run them across CTV for continued creative messaging. These videos can be either 15 or 30 seconds long.

Your CTV retargeting can also follow all the same parameters as your DOOH campaign - use audience data, contextual targeting, app name or show-level information to tailor your strategy to reach exactly the consumers you care about in the context you want.

Currently available exchanges include Hulu, ABC OTV, FuboTV, Dish, NHL TV, AT&T/DirectTV Now, ESPN, Fox Networks Group, FOXTV, Sling TV, and Sony PlayStation Vue in the U.S.; and in Canada, Xumo and Telaria.

Bring your out-of-home into the home to reach consumers with impactful video messaging while they enjoy their CTV content. Bet you didn’t know you could digital out-of-home that!

Interested in learning more about CTV retargeting or other solutions to reach your audience? Contact us today! 


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