To maximize the relevance of their Out-of-Home (OOH) campaign, Hans Anders concentrated on the areas directly surrounding their stores. Leveraging Vistar Media’s advanced programmatic buying technology, Hans Anders utilized the custom Points-of-Interest (POI) function to upload their entire store list into the platform. This list served as the foundation for their DOOH strategy, ensuring a hyper-local focus.
By prioritizing location, Hans Anders ensured that media owners, screen categories, or creative sizes were secondary to reaching consumers in the right areas. This strategic approach helped motivate potential customers to visit nearby stores by offering attractive discounts, effectively driving foot traffic and engagement.
