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Lamar's Programmatic OOH Success Story



Gina Cubillas

Lamar looked to increase revenue by monetizing its unsold inventory and maximizing yield across digital billboards with Vistar Media. By connecting to the Vistar exchange, Lamar gained instant access to demand from the world’s leading digital buyers, demand-side platforms and trading desks. Download this case study to learn how Lamar educated their teams on programmatic OOH and the substantial increases in revenue they saw through Vistar.

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