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Life Fitness Launches New Digital Out-of-Home Network in Partnership with Vistar Media



Leslie Lee

Congratulations to Life Fitness Media on their network launch!

Over the past several months, we have worked with Life Fitness - the global leader in commercial fitness equipment - as they built a new media network, connecting brands with exercising consumers on their premium cardio screens. This new advertising channel delivers branded content to thousands of fitness- and wellness-minded consumers.

Life Fitness is now offering inventory programmatically through the Vistar SSP, instantly connecting the world’s largest source of digital demand for out-of-home to this unique, impactful inventory. Life Fitness is also leveraging the Vistar ad server to easily balance direct-sold and programmatic campaigns, maximizing the value of the network.

We’re thrilled to see the launch of this new network, especially as an example of a powerhouse legacy brand continuing to innovate by incorporating unique digital experiences into their offering. Life Fitness puts the customer first - whether that is their fitness club partners seeking additional monetization opportunities, or the individual exercisers looking for engaging content and premium experiences. They recognized the opportunity in incorporating media on their existing screens, and the role of programmatic in offering a robust revenue channel in addition to their newly launching direct sales business.

“We are excited to join forces with Life Fitness Media as its official technology partner for their advertising platform,” said Eric Lamb, Director of Publisher Solutions, Vistar Media. “Life Fitness is providing an innovative solution to reach new audiences in the digital out-of-home space. Their equipment now doubles as a digital billboard to display advertising at multiple points throughout a workout experience. This makes anyone who enters the fitness facility an impression opportunity.”

As the digital out-of-home market continues to evolve, more and more businesses that specialize in customer engagement - whether as entertainment venues such as Topgolf, restaurants & bars, or unique equipment experience providers such as Life Fitness - are capitalizing on programmatic media.

If you’re curious to see the Life Fitness advertising offerings in person, come visit us at booth 107 & 109 at the OAAA|Geopath 2019 OOH Media Conference + Expo in Las Vegas on May 21st! Vistar Media will be featuring a Life Fitness treadmill showcasing the full media experience.

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