The NVVE works to ensure everyone can approach the final stages of life with dignity, supporting conversations and decisions around this sensitive topic. Representing over 170,000 members in the Netherlands, NVVE primarily targets the 50+ age group.
To connect with this audience, NVVE launched a programmatic Digital Out-of-Home (DOOH) campaign tailored to their demographic. Using Vistar Media's audience targeting capabilities, NVVE identified the optimal times and locations to reach their audience effectively.
Vistar Media’s platform leverages mobile data to pinpoint where and when specific groups can be best reached. For NVVE's campaign, targeting senior citizens meant focusing on specific time slots throughout the day and displaying ads in and around supermarkets. This approach ensured the ads reached the intended audience while minimizing waste, delivering both efficiency and impact.
