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Programmatic DOOH advertisement next to an urban street


How to Reactivate DOOH With Flexibility, Without Risk

Programmatic DOOH advertisement next to an urban street

As government restrictions begin to ease and consumers anticipate a return to a new normalcy, advertisers are on the hunt for the most effective strategies to reach consumers once they're on-the-go again. During this time of unprecedented uncertainty, digital out-of-home offers powerful capabilities that provide brands flexible ways to approach campaigns based on their needs. Whether you’re a QSR advertising a new promotion, a big box retailer selling the latest beach umbrellas and chairs, or a tourism attraction ready to open its doors, Vistar is here to help you adapt your programs throughout this time of uncertainty.

Activate quickly.

  • Upload assets electronically and schedule, optimize or pause campaigns in just minutes — making changes seamlessly as consumer behavior, demand and situational contexts evolve.
  • Closely monitor government restrictions alongside media activation and pacing as conditions change — retaining complete control and identifying any opportunities for optimization.


Swap in relevant messaging based on changing conditions.

  • DOOH allows brands to be nimble and run different versions of their messaging — based on varying locations, times, demographics, behaviors, weather conditions or other factors.
  • Marketers also have the ability to tailor their creatives by venue type, ensuring that each message most strongly resonates with the consumers’ current context.


Pause or pivot media dollars.

  • Vistar's wide array of inventory and broad geographic coverage enables clients to easily shift targeting away from highly impacted regions to areas where there’s a better opportunity and it’s more appropriate to engage consumers. 
  • As government restrictions ease and businesses begin re-opening, marketers can readily move their media dollars towards best performing or new venue types.


Forget the demands of upfront commitments.

  • Most traditional OOH today requires long-term commitments and booking holds to be done months in advance, but programmatic DOOH delivers complete flexibility. 
  • As real-world conditions continue to change, brands can easily optimize your strategy in near real-time — whether that means shifting budget to different locations, adding venue types where restrictions are being lifted, or choosing to quickly reactivate a campaign.


Once optional, the ability to respond quickly to shifting world events and conditions, in real time, is now critical — and one of the biggest benefits of activating out-of-home programmatically is the ability to stay flexible. 

Want to learn more about how programmatic DOOH is helping marketers run successful campaigns throughout COVID-19? Download our new guide to flexibility.



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