In today's crowded media landscape, marketers face a constant challenge of capturing attention of audiences who are always on the move. Out-of-home (OOH) advertising meets that challenge by turning everyday and daily commutes into opportunities for surprise, delight and meaningful connection.
This year, brands like Halo Top, Behy, The Brick and Get Cracking delivered standout campaigns that did just that. From witty comebacks to cheeky confessions, these OOH campaigns prove how creativity and strategic placement can turn heads and ignite conversation from coast to coast.
Halo Top: So good, you don't have to be
Bold, cheeky and unapologetically indulgent, Halo Top's latest OOH campaign took its low-sugar, high protein and great taste message to the streets. With placements across bus shelters, subway stations and urban panels throughout Canada, the campaign surrounded major grocery stores within a one-kilometre radius—reaching shoppers right in the purchasing mindset. Rooted in the brand's "Indulgence Reimagined" positioning, the work leaned into moments of playful imperfection, recognizing that we all have moments where we're less than perfect. And by promoting all the good Halo Top delivers, the campaign gave people permission to go ahead and be a little bad—because Halo Top is so good, you don't have to be.
Behy: Rise Naturally
Rooted in Quebec pride, Behy's "Rise Naturally" campaign, developed by agency Flair Strategie, infused local energy into every touchpoint across the province. Founded by former Quebecois athletes, the hydration brand champions beverages free from artificial sweeteners, flavours or colours. Featuring Montreal Canadiens rising star and new Behy ambassador Ivan Demidov, the creative blended athleticism, passion and bold design. Wearing a red jersey to match Behy's new fruit punch flavour, Demidov's image delivered a campaign that feels as refreshing as the product itself. Appearing across screens in gyms, hockey arenas, billboards and bus shelters throughout Quebec, the campaign met sports fans where hydration matters most—driving awareness for Behy's mission to help Quebec rise, naturally.
The Brick: Who dis?
In a playful twist, The Brick jumped into Canada's "mattress conversation" with a witty and well-timed response that injected humour and energy into the furniture category. After IKEA kicked things off with its flirtatious "u up?" campaign and Sleep Country chimed in with "Sorry, was asleep," The Brick entered the chat with its own cheeky comeback "who dis?". Displayed on bold, high-impact billboards near furniture store locations across Toronto, the creative positioned The Brick as both a value-driven leader in the mattress category and the original spark of the dialogue. By combining cultural relevance, Canadian pride and its signature price-beating guarantee, The Brick proved that OOH can drive conversations and evoke a little friendly competition.
Get Cracking: Eggs Everywhere
With its vibrant "Eggs Everywhere" campaign, Get Cracking reminded Canadians that the simplest ingredient (and the one that's always in your fridge) can inspire the most satisfying meals. Running nationwide across billboards, bus shelters, subways and train stations, the campaign encouraged Canadians to think beyond breakfast—celebrating eggs as a quick, easy and delicious choice for anytime of the day. The creative used the unmistakable shape of an egg and the bright yellow of the yolk to capture attention and stir culinary imagination. By keeping eggs top of mind and inspiring everyday kitchen confidence, Get Cracking turned a familiar staple into a fresh source of inspiration.
Capturing attention, one moment at a time
What makes these campaigns stand out is their ability to meet people where they are, both physically and emotionally. From playful brand banter to motivating Canadians to see everyday moments in new ways, each one demonstrates how OOH can transform ordinary spaces into unforgettable experiences. When creativity and context come together, it does more than advertise—it connects, entertains and leaves a lasting impression.
Want to see more standout out-of-home campaigns? Explore our creative showcase to discover how brands across the world are making their mark with Vistar Media.
Ready to make your move? Connect with our team to learn how Vistar's OOH solutions can help your brand reach and engage with audiences wherever they are.
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