TRAX Platform, an independent advertising technology company transforming OOH transactions, today announced a partnership with Vistar Media, the leading global provider of software for digital out-of-home. This new partnership will enable buyers in South East Asia markets to plan and purchase both traditional and digital out-of-home (OOH) inventory.
Whether operating in traditional or digital OOH, buyers today suffer from a lack of consistent data, limited access to vendors, overpricing of certain inventory, and complicated activation requiring a lot of manual resources. By combining the TRAX Platform’s focus on traditional OOH planning & buying with Vistar’s programmatic DOOH offering, this partnership enables a seamless approach to executing OOH across the full breadth of the media landscape. The partnership provides a unified approach to data, centralised access to multiple vendors, transparent transactions and accountability.
“Vistar is the global leader in programmatic OOH, with proven technology and expertise in growing digital OOH marketplaces,” said Adrian Daniels, CEO at TRAX Platform. “Working together, we are bridging the silos between traditional and digital OOH to provide an optimised planning & buying experience.”