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Connect the Consumer Experience

Reach any audience, on any screen.

Data-Driven Strategies for CPG Marketers

Reach the “active shopper” during the path to purchase and in-store, with custom targeting and messaging aimed to drive awareness or influence real-time purchasing decisions. Vistar's DSP, built for the nuances of out-of-home, brings together impactful inventory across the entire consumer journey for CPG marketers to tap into through programmatic digital out-of-home (DOOH).


Intersecting the Consumer Journey

Programmatic technology allows brands to reach consumers across a full breadth of venues, depending on when and where their audiences are actually spending time. Through programmatic ad buying, you - as a marketer - can set parameters around what goals you are trying to achieve and identify any specific audiences you want to reach.

Advertising on the Path to Purchase

CPG marketers can use the power of programmatic to take advantage of each type of digital out-of-home screen along the path to purchase. By leveraging programmatic DOOH technology, a marketer can match their audience's movement pattern and influence consumers' purchases on a mass scale.


Make an Impact With Digital Out-of-Home


Capitalizing on CPG: Insights for Marketers

This report presents data-driven insights and corresponding media strategies for the consumer packaged goods vertical — broken down by the categories of food, beverage, OTC, and personal care — examining shopping preferences, brand loyalty, when and where to reach CPG shoppers and more. 


A Screen for Every Venue

Digital out-of-home screens are everywhere – from traditional locations such as billboards and urban panels, to more niche venues such as gyms or doctors’ offices – the medium has a pervasive presence.

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Large Format

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The Beauty of DOOH: A Retailer's Success Story With Programmatic

A well-known beauty retailer turned to Vistar Media to develop an innovative OOH strategy that could leverage data and provide measurable results. This latest report shows how the brand successfully leveraged DOOH for branding across the consumer journey, ultimately driving a +127% lift in foot traffic to its store locations. 


Client Success Stories

Are you ready to take your digital strategy out-of-home?

Buying out-of-home has never been easier.