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Leading retailer, Target, partnered with Vistar Media to drive foot traffic to its remodeled store locations through a strategically targeted DOOH campaign.


This case study covers:

  • How Target used point-of-interest targeting to reach consumers within close proximity to their remodeled store locations
  • How the retailer leveraged the agility of programmatic OOH to optimize the campaign in real-time as renovation plans shifted 
  • A review of the successful results from the campaign's foot traffic study


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