Leading retailer, Target, partnered with Vistar Media to drive foot traffic to its remodeled store locations through a strategically targeted DOOH campaign.
This case study covers:
- How Target used point-of-interest targeting to reach consumers within close proximity to their remodeled store locations
- How the retailer leveraged the agility of programmatic OOH to optimize the campaign in real-time as renovation plans shifted
- A review of the successful results from the campaign's foot traffic study
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