Dulux, a prominent Australian-based paint brand, enlisted Vistar Media to execute a data-driven DOOH campaign to promote the durability of its Weathershield product. Using advanced programmatic capabilities, including targeting and measurement, this campaign won “Best Use of Tech in OOH” by The Drum Awards for Digital Advertising APAC!
This case study covers:
- Wide variety of outdoor venues utilised
- Weather trigger targeting for programmatic OOH
- Proximity and time targeting strategies
- Results that secured Dulux as a Drum Award winner
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