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A leading children’s hospital partnered with Vistar Media to drive hospital preference and patient intent among individuals born with congenital heart defects and their loved ones, using digital out-of-home and mobile media.

This case study covers:

  • Contextually relevant and place-based venue types
  • Cross-screen activation strategy across DOOH and mobile
  • Results from the brand study that helped the campaign win the "Best Integrated Strategy" award from The Drum

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