Digital out-of-home (DOOH) comes in all different shapes and sizes, which can potentially be intimidating when it comes to building effective creatives. But this doesn’t have to feel as imposing a medium as it might at first seem to be. In fact, when done right, DOOH can be a seamless addition to a brand’s marketing mix and add multiple touch points along the path to purchase.
This e-book is your shortcut to mastering your creative strategy for OOH advertising. Within, we'll cover:
- 3 crucial tactics for making the most of DOOH creatives
- The ultimate checklist every marketer needs to ask themselves before developing their OOH creative strategy
- Tips for taking advantage of the unique venue formats that exist in DOOH
- How to use video and motion in the world of OOH
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