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A Guide to Mediation

Programmatic mediation allows digital out-of-home media owners to create a unified auction for inventory across all of their supply-side platform (SSP) partners through a single integration. This reduces operational complexity, and ensures that ad impressions are sold at the best possible price.

This guide is an overview of how mediation for DOOH works, key benefits and how to activate this solution for your signage network including:

  • How a unified auction commands the highest price
  • Reducing operational burden with a centralized integration
  • Auction analytics for transparency and actionable insights
  • Accessing mediation
  • Mediation vs. header bidding
  • Mediation vs. VAST integrations