LOS ANGELES, CA – July 8th, 2026 – FatTail, a leading provider of enterprise advertising management solutions and part of Chartbeat Inc., today announced a strategic integration between its AdBook platform and Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and part of T-Mobile Advertising Solutions. This partnership allows media owners to plan, book, and manage Digital Out Of Home (DOOH) inventory directly within their existing AdBook workspace, streamlining omnichannel campaign management and eliminating manual data entry between disparate systems.
The integration connects AdBook to Vistar Media’s order management API, allowing orders, placements, and delivery status to flow automatically between the two platforms.
The integration between AdBook and Vistar Media closes the loop between planning and execution. The Sales and Operations teams can manage inventory avails and verify location or demographic data internally, while the direct Vistar connection handles the heavy lifting of campaign delivery and execution without anyone ever needing to leave the AdBook interface.
"This integration is all about giving customers more choice and control," said Rachel Friedman, Head of Product of FatTail. "Bringing DOOH into AdBook simplifies complex workflows and enables sales teams to react faster to market demand. By reducing the friction between different inventory types, we are helping our clients maximize the value of their entire portfolio."
AdBook utilizes custom "build-to-budget" features, allowing users to select venues based on specific criteria such as impressions, audience demographics, and availability data. This data-driven approach ensures that DOOH campaigns are targeted and measurable on an impression basis.
“This integration reflects our focus on building a unified ecosystem for managing and growing DOOH businesses,” said Eric Lamb, SVP, Enterprise Solutions at Vistar Media. “By integrating FatTail’s AdBook with Vistar’s order management API, we’re enabling more automated, data-driven workflows that simplify how DOOH is planned and executed.”
Reach out today to learn more about how Vistar can help elevate DOOH networks globally.
About Vistar Media
Vistar Media is the home of out-of-home (OOH). We provide brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH media—from dynamic, programmatic digital screens to high-impact traditional placements. By unifying the entire DOOH ecosystem, Vistar enables brands to capture a better kind of attention, reaching audiences with precision at scale through data-driven targeting and measurable results.
As the industry’s largest marketplace for OOH transactions, Vistar offers a full suite of cutting-edge solutions, including a demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software.
Headquartered in New York and operating in over 35 global markets, Vistar is shaping the future of OOH—pioneering innovation and setting the standard for excellence. Vistar Media is part of T-Mobile Advertising Solutions. Learn more at www.vistarmedia.com and follow us on LinkedIn, Facebook and Instagram.
About FatTail
FatTail is a global enterprise advertising technology company. Its direct advertising platform allows publishers to maximize revenue by automating direct deals. For more than two decades, FatTail has provided the order management system for the world's largest publishers, including GSTV, Condé Nast, the Financial Times, and others. Its technology empowers media owners to showcase their products, inventory, and pricing, enabling them to capture demand and scale transactions. Learn more at www.FatTail.com.
About Chartbeat
Chartbeat, founded in 2009, is the world's leading media operations platform. Best known for its eponymous audience engagement platform, Chartbeat is now a fully integrated platform that supports every aspect of media business operations — from content creation and audience insights to revenue optimization and ad sales. Chartbeat has more than 800 clients in more than 70 countries, including CNN, The New York Times, the BBC, Buzzfeed, Financial Times, ESPN, Condé Nast, NewsCorp, Gannett, Hearst, Disney, Expedia, Ringier AG and Warner Bros. Discovery. For more information, visit www.chartbeat.com
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