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Eyeota

Targeting
Audience Segments
Location
APAC Canada USA

About Eyeota

Eyeota fuses online and offline identifiers to create powerful audience targeting data for B2B and B2C brands to use for marketing and advertising on any digital channel. Eyeota has more than 50,000 audience data profiles available which are categorized by vertical, consumer lifestyle and seasonal events. The profiles are classified by the traits and personas that influence a consumers' path to purchase.

 

Use cases

  • Purchase intent based on product searches and comparisons

  • Demonstrated interests through consumer activities and survey responses
  • Past purchase behavior
  • Product and brand owners
  • Employment verticals
  • Demographics

 

Example segments

  • Auto brand affinity
  • Business decision makers by industry
  • Electronics owners
  • Demographics - EX: Ages 18+
  • TV network viewers

 

Live in: USA, CA, AU, NZ, SG

Clients

Vistar
Vistar
Vistar
Vistar

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

ceogi

Media

Accurately forecast and plan against impressions in digital out-of-home.

Accurately forecast and plan against impressions in digital out-of-home.

Accurately forecast and plan against impressions in digital out-of-home.