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InMarket

Targeting
Audience Segments
Measurement
Foot Traffic
Location
USA

About InMarket

Vistar Media is the home of out-of-home — providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. With a full suite of platforms to choose from — demand-side platform (DSP), supply-side platform (SSP), ad server and Cortex CMS system — Vistar has built the world’s largest marketplace for OOH transactions. Our goal is simple: to help marketers leverage OOH’s unique ability to motivate and delight. 

InMarket's Lift Conversion Index® (LCI®), a people-based attribution solution, complements Vistar Media by providing a comprehensive view of advertising impact. Powered by scaled, SDK-based location data from nearly 200 million permission-based monthly active users and transaction insights from over 560 million anonymized credit cards, LCI® offers an unparalleled perspective on omnichannel media performance. 

How It Works

  • Exposure: Target audience is exposed to Vistar advertising campaigns.
  • Conversion: InMarket identifies the exposed audience and qualifies users who visited a retail location and/or completed a purchase.
  • Attribution: LCI quantifies the incremental lift in both visits and sales, encompassing both in-store and online transactions.

Measurement & Reporting

The collaboration between Vistar Media and InMarket brings together rich DOOH viewership data and in-depth consumer insights, setting a new standard in advertising effectiveness for DOOH. Results will be shared in an Executive Summary report 4-6 weeks post campaign.

Use cases

Measure visits to a brand’s brick-and-mortar locations driven by digital out-of-home (DOOH) media exposure. Through measuring


    • Overall foot traffic lift

    • Campaign store visit rate

    • Store visit rate breakouts

Live in: USA

Clients

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

ceogi

Media

Accurately forecast and plan against impressions in digital out-of-home.

Accurately forecast and plan against impressions in digital out-of-home.

Accurately forecast and plan against impressions in digital out-of-home.