About InMarket

InMarket’s mission is to help marketers understand why consumers shop, when they’re most receptive, and where best to reach them. Leveraging a network of 200M+ location-based users, $136B+ verified transactions, and proprietary intent signals from shopping lists and surveys, InMarket delivers audiences that connect brands with consumers at pivotal decision-making moments. Their Lift, Conversion & Incrementality (LCI®), a people-based attribution solution, provides a comprehensive view of advertising impact. Powered by SDK-based location data from nearly 200M+ permission-based users and transaction insights from over $2.5T+ anonymized commerce transactions, LCI® offers an unmatched perspective on omnichannel media performance — from ad exposure to store visit to purchase.

Use cases

Measurement

• Sales Attribution: Analyze real people, places and purchases to gain an understanding of how DOOH media is truly impacting consumer purchase behaviors. The target audience is first exposed to Vistar advertising campaigns. InMarket then identifies the exposed audience and qualifies users who visited a retail location and/or completed a purchase. Finally, LCI® quantifies the incremental lift in both visits and sales, encompassing both in-store and online transactions.
• Foot traffic study: Measure visits to a brand’s brick-and-mortar locations driven by digital out-of-home (DOOH) media exposure. Through measuring:
  • Overall foot traffic lift
  • Campaign store visit rate
  • Store visit rate breakouts

Audience targeting: 

• Custom audience builds (ex. Demographics + Past Purchase)
• Location + purchase behavior
• Past purchase and receipt data
• Spend behaviors (high-value vs. budget shoppers)
• Ecommerce and online purchase activity
• Purchase intent (shopping lists & carts)
• Seasonal and tentpole targeting
• Demographics and persona-based audiences
• Loyalty vs. lapsed customer segmentation
• Visitation frequency & venue affinity

Live in: USA