About The Weather Company

The Weather Channel provides weather triggers enabling marketers to serve relevant ads around the world in real time.

Audience-based marketing for the future of digital media

The technological transformation of audience targeting and campaign measurement has put first-party data in the driver seat. With 70% of the digital audience being non-addressable, marketers are now leaning into the untapped power of alternative identifiers and data sources to reach the people who will care most about their business. Our suite of cookieless and performant targeting solutions combine weather, AI technology, and consumer insights to segment and reach your audience with privacy-forward data signals, backed by leading data science expertise. These segments connect marketers to consumers across The Weather Channel digital properties in meaningful moments as they are planning their daily lives around the biggest influencer, weather.

Use cases

Pollen triggers
Air quality triggers
Severe weather triggers
Temperature triggers
Emotion triggers

Example segments

Very sunny
Heavy rain
UV Index Above 5
High pollen

Live in: USA, CA, AU, NZ, UK

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