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The Weather Company

Targeting
Weather Data
Location
APAC Canada EMEA USA

About The Weather Company

The Weather Channel provides weather triggers enabling marketers to serve relevant ads around the world in real time. 

Audience-based marketing for the future of digital media

The technological transformation of audience targeting and campaign measurement has put first-party data in the driver seat. With 70% of the digital audience being non-addressable, marketers are now leaning into the untapped power of alternative identifiers and data sources to reach the people who will care most about their business. Our suite of cookieless and performant targeting solutions combine weather, AI technology, and consumer insights to segment and reach your audience with privacy-forward data signals, backed by leading data science expertise. These segments connect marketers to consumers across The Weather Channel digital properties in meaningful moments as they are planning their daily lives around the biggest influencer, weather.

 

Use cases

  • Pollen triggers
  • Air quality triggers
  • Severe weather triggers
  • Temperature triggers
  • Emotion triggers

 

Example segments

  • Very sunny
  • Heavy rain
  • UV Index Above 5
  • High pollen

 

Live in: USA, CA, AU, NZ, UK

Clients

Vistar
Vistar
Vistar
Vistar

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

ceogi

Media

Accurately forecast and plan against impressions in digital out-of-home.

Accurately forecast and plan against impressions in digital out-of-home.

Accurately forecast and plan against impressions in digital out-of-home.