Aiming to increase brand awareness to celebrate their 75th year anniversary, Porsche New Zealand teamed up with Magnum and Vistar to activate a targeted DOOH campaign to reach their target audience as they moved throughout the day.
This case study covers:
- How Porsche New Zealand used data-driven audience targeting to efficiently focus ad spend on reaching a very specific segment within the marketplace.
- The DOOH activations used to advertise across the consumer journey.
- A look at the results generated by this strategic DOOH initiative.
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