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Aiming to drive consumers, and increase foot
traffic, to its store locations in 9 key markets, a
leading supermarket chain enlisted Vistar
Media to execute an impactful, data-driven
programmatic out-of-home campaign.


This case study covers:

  • How the brand used proximity targeting to surround grocery store locations with its advertising 
  • The impact of combining DOOH with mobile media to amplify campaign impact
  • A look at the results generated by this strategic DOOH initiative


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