What is programmatic DOOH?
Programmatic advertising is a way of using technology to buy and manage advertising spots. Transactions are often executed via an auction-based marketplace or exchange.
Digital out-of-home operators provide available inventory, discoverable at the individual impression or spot level. Buyers can evaluate and bid on inventory in real-time, based on business rules such as audience criteria and price.
Programmatic is transforming the OOH industry bringing highly targeted, contextually relevant ads to digital screens.