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A national tourism bureau and regional airline joined forces to increase awareness, consideration and purchase intent to travel to their country through a digital out-of-home and mobile campaign.


This case study covers:

  • How the airline and tourism bureau leveraged programmatic DOOH to reach a custom audience.
  • Why the airline connected its mobile advertising to DOOH for cross-screen amplification.
  • A comprehensive look at the campaign's results, including awareness and consumers' likelihood to visit the desination. 


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