A national tourism bureau and regional airline joined forces to increase awareness, consideration and purchase intent to travel to their country through a digital out-of-home and mobile campaign.
This case study covers:
- How the airline and tourism bureau leveraged programmatic DOOH to reach a custom audience.
- Why the airline connected its mobile advertising to DOOH for cross-screen amplification.
- A comprehensive look at the campaign's results, including awareness and consumers' likelihood to visit the desination.
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