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This primer for success outlines everything marketers need to know about the DOOH landscape — from the medium's nuances to the benefits of programmatic, from audience and targeting tactics to measurement capabilities, & beyond.


This e-book covers:

  • DOOH Inventory Categories & Examples
  • Benefits of Programmatic Buying for OOH
  • Movement-Based Audience Strategies for DOOH (Behavioral, 1st-Party/CRM, 3rd-Party, etc.)
  • Exposure-Based Measurement Solutions 
  • and more...


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