Thanks to the rise of mobile devices, people are on the move now more than ever before, taking their work and entertainment with them. Vistar Media uses data-driven technology to provide insights into audience movement patterns and help brands, media owners and “smart city” innovators engage with consumers as they go about their daily routines.
We like to think of ourselves as an economic engine for connected cities, whether by providing media owners new ways to monetize their real estate assets, opening potential revenue streams for “smart city” initiatives, or helping brands engage consumers through targeted, impactful media.
Founded by early pioneers of programmatic buying for online advertising, Vistar Media was built to bring the power of data science and efficiency of automation to the out-of-home media industry.
CEO & Co-Founder
Michael was previously a co-founder of Invite Media, the first universal demand-side platform for online display advertising. Invite Media was purchased by Google in 2010. Michael has a BSE in Materials Science and Engineering from University of Pennsylvania.
CTO & Co-Founder
Mark was previously the chief architect of Invite Media. He has overseen technical teams of various sizes and built many cost effective distributed systems, and contributes to a variety of open source projects. Mark has a BS in Computer Science from Temple University.
Before joining Vistar, Matt was head of performance sales at GroundTruth (formerly xAd). He has led teams dedicated to revenue management, growth performance, and go-to-market strategy. Matt has a BS in Marketing & Management from Siena College.