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What is Digital Signage as a Service?



Kerry Coppinger

When it comes to Software as a Service (SaaS), there are many industries that can make use of these types of products. At its core, SaaS is typically a platform that makes it easier for businesses to operate. 

Within the out-of-home industry specifically, digital signage as a service includes useful platforms and tools that companies can use to manage their day-to-day operations. This is usually paid for on a subscription basis, and often becomes an integral part of the media owner’s technology stack. 

What does Digital Signage as a Service mean? 

If your company utilizes Digital Signage as a Service, that means that at least one portion of your digital signage technology comes from a centrally located platform. Businesses who do this are able to pay for the advanced technology they need to manage operations and ensure everything is running properly, while also catering the experience to their unique needs. To provide a little more detail on the types of tech that digital signage services encompass, let’s dive into two examples. 

Examples of Digital Signage Services

Digital Signage Ad Server 

Ad serving technology is a key component of digital signage services. Ad servers allow signage operators to set parameters around what types of content can be played on your screens. Then, the ad server uses its intelligence to serve those ads at the most relevant times to the most relevant audiences. This is considered digital signage as a service because the hard work is done on the back end through technology that industry experts have created, while all you have to do is log into the platform and make simple decisions. The ad server makes it easier for you to have the best content on your screens, pulled in by technology in real time. 

Digital Signage Content Management System 

A Content Management System (CMS) is something you’re likely already familiar with if you are an experienced digital signage operator. This can also be considered a component of digital signage services and often work best when combined with an ad server. Your CMS allows you to schedule different types of content, while also making sure everything is running properly and your screens are not experiencing errors. While some companies choose to create their own CMS, it is often more scalable to choose a CMS as a service that was built specifically for your industry with growth in mind. If you have multiple screens, and want to play several different types of content, reaching out to a digital signage service provider can help you accomplish that. 

Vistar Media has experience working with networks of all sizes, and provides both of these digital signage services and more. Reach out to our team today for more information!

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