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How Do You DOOH? Media Owners Share Screens Powered by Vistar



Gina Cubillas

How do you DOOH? Vistar Media reached out to our media owner partners, asking them to show us how their screens fit into – and stand out from – the overall digital out-of-home landscape.

Using the hashtags #HowDoYouDOOH and #PoweredByVistar, several media owners joined in, posting some of their favorite brand campaigns of the past year. At the end of the contest period, we reviewed every post and randomly selected a winner. 

Ultimately, there were so many entries, we couldn’t feature them all! Below, you can check out a few of the most unique activations media owners shared: 

1. As a part of their omnichannel Super Bowl campaign, Bud Light activated programmatic DOOH media on Lamar’s roadside billboards through the Vistar platform. 

2. Twitch is putting DOOH to work with this eye-catching campaign on Corner Media’s street-level digital signage!

3. Using Star Wars-inspired designs, United Airlines launched a Spanish-language campaign across Los Angeles on Lamar’s out-of-this-world screens. 

4. Aeropostale promoted a back-to-school campaign through Vistar on CENmedia’s screens, showcasing their on-trend video creative. 

5. Magnum ice cream spread the word about their sweet treats with Lamar’s screens in key DMAs from coast to coast!

6. Corner Media shared a recent Theraflu campaign, which used DOOH through Vistar’s programmatic platform. 

7. ESPN leveraged Vistar’s powerful programmatic technology on Lamar’s screens to announce when and where you could watch upcoming college baseball games.

8. Michelob Ultra let consumers in Jacksonville and Nashville know they could “taste the impossible” through simple messaging on Lamar’s billboards.

9. Dole used DOOH to display a vibrant video ad featuring their new fridge pack fruit slices on CEN Media Group’s cinema lobby screens.

10. Using Vistar’s programmatic platform with Lamar’s impactful screens, Campbell’s created another perfect pair – as good as tomato soup with grilled cheese! 

We’re very excited to share that Lamar Advertising is the winner of our first #HowDoYouDOOH contest! As their reward, Lamar is taking home a $500 prize. We’d like to thank all the media owners who participated and shared how they do DOOH.


Interested in participating in another round of our #HowDoYouDOOH contest? Just DOOH it! 

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