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This casual dining franchise launched a DOOH campaign to increase brand preference and foot traffic amongst its restaurant locations. By using programmatic targeting, the brand was able to catch its audience when and where they were most likely to be throughout the day. 


This case study covers:

  • How the brand used location data and geospatial technology to define and reach its target audience
  • How and why the advertiser connected its mobile advertising to DOOH for cross-screen amplification
  • The measurement tools used to understand the campaign's effect on consumer visitation
  • A deep-dive on the campaign's results, including proven lifts in foot traffic, brand preference and brand favorability


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