Consumers’ daily routines say a lot about who they are and what they care about. Our geospatial data management platform finds meaning in movement.
Vistar’s patented software ingests and analyzes a huge array of location and behavioral consumer data, with unprecedented accuracy and speed. We start by identifying detailed daily visitation patterns of consumer movement in the real world, through spatial analysis of wireless carrier and GPS data.
This analysis reveals consumer movement patterns that help marketers define and target audiences, activate targeted digital out-of-home and mobile media, and understand the impact of campaigns through attribution and measurement.
We’ve partnered with some of the leading data providers in the world, across many different industries, to build a robust system of third-party data for audience targeting and measurement.