Partnership brings streamlined programmatic operations, faster activation and revenue growth to Jolly’s DOOH network
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, has announced a new full-stack partnership with Jolly Billboards, a fast-growing, large-format media owner in New Zealand. Jolly has chosen Vistar’s full suite of enterprise software – including its ad server, player and mediation – to power its digital billboard network and enable seamless programmatic activation for advertisers nationwide.
“Jolly has built a powerful presence in the New Zealand OOH space, and we’re proud to support the next phase of their growth,” said Luke Adams, Director, Enterprise Sales at Vistar Media APAC. “With Vistar’s enterprise technology, Jolly can offer advertisers a smarter, more agile way to reach audiences that combines bold creative with precision targeting and seamless execution.”
Jolly’s national footprint includes 150 classic and digital billboards, with 22 large-format digital screens now available for programmatic buying. Backed by Vistar’s technology, Jolly can offer a truly end-to-end experience and enable brands to activate campaigns dynamically, tap into richer audience insights and deliver creative with greater operational agility.
Vistar’s enterprise tech stack was built to simplify operations and drive stronger results. The ad server brings all campaign types – both direct-sold and programmatic – into one platform, so Jolly can easily manage delivery while maximizing revenue. Vistar’s player ensures ads run smoothly and on schedule, fully connected to its ad server for better control and flexibility. Further, by leveraging Vistar’s full stack, Jolly has optimized their programmatic operation making it easier for advertisers to buy their inventory.
“The results have been immediate – we’ve seen a notable uplift in programmatic revenue and advertiser engagement,” said Jonny Drumm, Managing Director at Jolly Billboards. “Vistar’s technology is easy to use, their team is incredibly responsive and we went live across the network super fast. It’s allowed us to focus on what we do best – delivering bold, creative campaigns for our clients. Our trafficking team is making great use of the educational platform, Vistar Academy, which has been an exceptional resource in bringing my team up to speed with the latest in programmatic strategy.”
For media owners, reliable infrastructure is critical and Vistar’s enterprise software gives Jolly the confidence to run its network at scale without disruption. With operations running smoothly, the team can focus on growth, client service and maximizing revenue.
This partnership reflects the future of DOOH in New Zealand: smarter, more measurable and built to deliver real performance. Reach out today to learn more about how advertisers can leverage Jolly’s premium DOOH inventory and how Vistar can help elevate DOOH networks globally.
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