Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, has announced the appointment of Josh Turney as Account Director, Demand, further strengthening its presence and commitment to New Zealand.
The expansion follows five consecutive years of strong growth for Vistar Media across the region, supported by continued investment from T-Mobile. The company is deepening its focus on New Zealand to meet rising demand for programmatic OOH and to provide agencies and brands with enhanced demand-side expertise.
Turney said: “It’s an exciting time to be joining Vistar Media, with programmatic OOH continuing to gain incredible traction. Having worked closely with Sandra and the team as a supply partner, it’s clear how much opportunity lies ahead and how well positioned Vistar is to lead that growth. Bringing supply-side experience into the mix will help strengthen partnerships even further, and I’m excited to work alongside Sandra Scott and Jack Manning to drive the next wave of growth for Vistar and the wider OOH ecosystem.”
Bringing more than 14 years of experience across both agency and media-owner environments, Turney joins Vistar Media from his previous role as Programmatic Channel Lead at oOh! Media New Zealand. In his new position, he will play a pivotal role in helping agencies and brands unlock the full potential of programmatic OOH, bringing Vistar’s market-leading technology and expertise to the forefront of every campaign. His appointment reinforces Vistar Media’s commitment to driving the ongoing evolution of the out-of-home industry."
Sandra Scott, Director of Sales and Partnerships, New Zealand at Vistar Media, said: “It’s fantastic to welcome Josh to the Vistar team as we continue to invest and scale in New Zealand. His strong OOH background brings an extra layer of depth and perspective to our business, which will be invaluable as we continue to lead the growth of programmatic OOH. The category is expanding fast, but there’s still a huge opportunity to better support our partners and maximise the value they get from the channel.”
Vistar Media’s programmatic platform connects buyers and sellers of OOH media globally, providing access to premium digital inventory across thousands of screens in New Zealand and beyond. The company’s global footprint spans the Americas, EMEA and APAC, with regional coverage across Australia, New Zealand, Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, South Korea, Japan and India.
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