Vistar appoints Kevin Smyth as it doubles down on Southeast Asia expansion

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, has announced two senior hires in Southeast Asia as the company continues to expand its presence and investment across the region.

Following four consecutive years of strong financial performance across Southeast Asia, Vistar Media is entering the next phase of growth in the region. With plans to further expand its team over the coming months, the company has appointed Kevin Smyth as Commercial Director, Southeast Asia and Cindy Lim as DSP Partnerships Manager. These appointments strengthen Vistar’s regional leadership and reinforce its commitment to driving innovation in programmatic digital out-of-home (pDOOH).

“Vistar’s growth in Southeast Asia reflects the incredible opportunity that lies ahead,” said Ben Baker, Managing Director, APAC at Vistar Media. “Kevin and Cindy both bring a deep understanding of the region and the expertise needed to support our clients and partners as pDOOH adoption accelerates. With their appointments, our Southeast Asia team is now fully equipped to operate independently and deliver the level of service and insight our partners expect.

”Kevin Smyth, who joins as Commercial Director, Southeast Asia, brings more than 20 years of experience in digital media and ad tech, spanning the UK and Southeast Asia. Most recently, he led Southeast Asia sales at GumGum, and prior to that spent close to eight years at Magnite, where he helped expand their CTV and programmatic video business across the region.

“I am really looking forward to working with our partners to help them get more from pDOOH through smarter planning, better targeting, creative that stands out, and measurement that empowers both brands and agencies,” said Smyth. “Southeast Asia is one of the most exciting and diverse markets in the world, with huge potential for innovation in how brands connect with audiences. I see an incredible opportunity for Vistar to bring the same sophistication and scale to pDOOH that programmatic has delivered to other digital channels, while remaining rooted in local understanding and collaboration.”

Cindy Lim, appointed as DSP Partnerships Manager, joins Vistar after more than a decade in the out-of-home industry, including ten years at JCDecaux where she led programmatic trading. In her new role, she will oversee Vistar’s demand-side platform (DSP) partnerships across Southeast Asia, managing relationships with omnichannel DSPs, providing strategic guidance, and driving mutual growth across the region.

“Moving to Vistar was an obvious choice,” said Lim. “I have spent over ten years in the OOH industry, including five focused on programmatic, and have seen first-hand the impact pDOOH can have in growing the category in Southeast Asia. I am eager to bring that experience to Vistar and continue building strong partnerships that deliver value for clients and the broader ecosystem.”

With these new appointments, Vistar Media continues to strengthen its Southeast Asia operations and build momentum in one of the fastest-growing regions for pDOOH.

About Vistar Media

Vistar Media is the home of out-of-home (OOH). We provide brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH media—from dynamic, programmatic digital screens to high-impact traditional placements. By unifying the entire DOOH ecosystem, Vistar enables brands to capture a better kind of attention, reaching audiences with precision at scale through data-driven targeting and measurable results.

As the industry’s largest marketplace for OOH transactions, Vistar offers a full suite of cutting-edge solutions, including a demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software.

Headquartered in New York and operating in over 35 global markets, Vistar is shaping the future of OOH—pioneering innovation and setting the standard for excellence. Vistar Media is part of T-Mobile Advertising Solutions. Learn more at www.vistarmedia.com and follow us on LinkedIn, Facebook and Instagram.