Vistar Media is thrilled to share our latest collaboration with the Ad Council, promoting “Pathways to Employment,” a campaign for Grads of Life.
Grads of Life is a national initiative that helps employers nationwide fulfill their talent needs and build talent pipelines for “Opportunity Youth” – young people ages 16 to 24 who are motivated and driven and have yet to obtain a college credential.
The objective of this campaign is to draw the attention of employers to the 6 million opportunity youth and help companies create a vital talent pipeline. To foster these pathways to employment, the Ad Council and Grads of Life leveraged Vistar’s programmatic technology. Through Vistar's platform, digital out-of-home media donated by iTell.io was activated in key locations to reach the campaign's audience in the New York Metro area. To learn more about Grads of Life and their “Pathways to Employment” public service announcements visit their website.
The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. To learn more about the Ad Council and its campaigns, click here, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.
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