Agencies and brands in ANZ can now save 30%+ of media planners’ time weekly with Adstruc’s streamlined OOH planning tool
Today Vistar Media has announced the launch of Adstruc, its traditional OOH planning software, in Australia and New Zealand, bringing new efficiency to media planners in the region. Used by agencies in the U.S. for nearly 15 years, Adstruc automates time-consuming tasks across OOH planning, buying and selling. By streamlining the planning process, Adstruc enables teams to build more campaigns in less time, helping them drive increased billings. With the potential to save media planners 30% or more of their time each week,* Adstruc streamlines workflows and makes Vistar the first programmatic DOOH company to incorporate traditional OOH planning into its offering.
Following Vistar’s acquisition of Adstruc from PJX Media in April 2024, the platform is now fully integrated into Vistar’s technology suite. In Australia and New Zealand, the software is already embedded with a robust supply network, connecting agencies such as IPG, Havas, Kaimera and more with premium inventory from all major media owners.
Ben Baker, Managing Director, APAC at Vistar Media, said, “The launch of Adstruc in Australia and New Zealand is a game-changer for the out-of-home industry. For too long, traditional OOH planning has been bogged down by manual processes, slowing down agencies and limiting campaign agility. Adstruc transforms that experience by streamlining planning, buying and vendor communication – which can ultimately save agencies valuable time and enable them to focus on strategy and creativity.”
“Adstruc has modernised the way we engage with OOH,” said Lucy Formosa Morgan, Managing Director at Magna. “Its intuitive tools and audience-driven planning capabilities help our teams build stronger proposals, faster. The efficiency it brings allows us to deliver more responsive service to clients, and frees up time to focus on higher-value work and driving more insights and results for our clients. It’s exactly the kind of innovation that helps agencies stay competitive.”
Key Benefits of Adstruc
- Seamless inventory & audience insights: Access comprehensive OOH inventory data in one place, and leverage first and third-party audience insights. This helps ensure campaigns align with target audience demographics, locations and goals, giving clients confidence in expected ROI.
- Compelling client presentations: Automate media plans that clearly demonstrate campaign strategies, justifications and expected outcomes.
- Vendor communication facilitation: Communicate directly with vendors through the platform, simplifying RFPs and negotiations with media owners. This benefits both buyers and sellers, as media owners can quickly respond to RFPs and streamline their own processes.
- Centralised knowledge repository: Store and access historical campaign data, insights and best practices in one centralised location, ensuring continuity and knowledge sharing across teams.
- Unlocking bigger budgets: Adstruc's data-driven tools and enhanced client presentation capabilities empower agencies to craft more persuasive, impactful campaigns that resonate with clients and drive greater investment in OOH advertising.
As the leading global provider of technology solutions for OOH media, the launch of Adstruc has expanded Vistar beyond programmatic to power the full spectrum of OOH across ANZ. To learn more about Adstruc and how you can take advantage of this traditional planning software, reach out to Vistar today.
*According to Vistar Media internal data
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