Lansing, MI - Adams Outdoor Advertising (AOA), one of the largest independent suppliers of premium out-of-home media, today announced a partnership with Vistar Media, the leading provider of programmatic technology for digital out-of-home (DOOH). With this agreement, AOA’s nearly 300 digital billboards across the United States will be accessible through Vistar’s programmatic platform. Marketers will now be able to purchase AOA’s unique inventory across all DOOH transactions, including open exchange and private marketplace (PMP) deals.
“Programmatic represents an enormous opportunity in our industry, enabling us to expose new digital buyers to the impact and relevance of out-of-home media,” said Jim Balestino, Director of National Sales at Adams Outdoor Advertising. “Vistar Media is the leader in the space, demonstrated by the volume of demand and quality technology. We’re thrilled to offer our high-impact inventory to today’s data-driven buyers through programmatic transactions.”
“There is significant demand for large format inventory in the programmatic space, and this partnership will allow digital buyers from leading global brands to seamlessly access AOA’s unique offerings,” said Jordan Fraser, Publisher Solutions at Vistar Media. “We’re pleased to partner with AOA, a premier out-of-home publisher, to drive programmatic innovation across the industry, and help more marketers tap into the power of out-of-home advertising.”
About Adams Outdoor
Adams Outdoor Advertising is an outdoor and location-based advertising firm, who’s goal is to form marketing partnerships with advertisers, providing them the best media strategies.