NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ extend foot traffic measurement for DOOH at scale

Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced the launch of 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic measurement specialists. The partnerships, which will provide foot traffic studies on the impact of digital out-of-home (DOOH) campaigns, include NinthDecimal, MFour, Cuebiq and PlaceIQ.

Thanks to direct relationships with more than 50 media owner networks, Vistar has unique data on DOOH campaign exposure. Thanks to the combination of unique exposure data and these measurement partnerships, marketers can apply foot traffic measurement offerings to out-of-home campaigns at scale. Many brands today are already leveraging offerings from these partners in digital channels; now, DOOH can join in the omnichannel mix, giving marketers consistent methodologies across media.

“Addressable, measurable, people-based marketing is a key focus for Dentsu Aegis Network, and we’re seeking out partnerships with companies that share our same vision,” said Jeff Tan, Managing Director of Product & Innovation, Dentsu Aegis Network. “I’m really pleased to see Vistar’s developments in this space; OOH can take a closer step towards the accountability demands that our clients are expecting from all media.”

“Our aim is to provide clients with best-in-class offerings that put digital out-of-home on par with all media channels in terms of intelligent targeting and actionable measurement,” said Laura Kasakoff, Senior Partnerships Manager at Vistar Media. “By combining our DOOH exposure data with preferred foot traffic measurement partner offerings, clients get powerful measurement results that are comprehensive, consistent and align with their existing omnichannel strategies.”

Vistar Media also offers a range of solutions to understand the impact of DOOH campaigns, including brand studies and sales lift measurement. To learn more about how you can execute targeted, measurable DOOH campaigns, please contact us here.