Strategies for dooh

Audience & Targeting Strategies for DOOH

Programmatic technology now allows marketers to seamlessly extend their existing audience targeting strategies into DOOH, while more efficiently reaching their target consumers in the physical world.

Strategies for dooh

Programmatic technology now allows marketers to seamlessly extend their existing audience targeting strategies into DOOH, while more efficiently reaching their target consumers in the physical world.

This playbook uncovers everything advertisers need to know about applying data to their out-of-home campaigns with maximum success.

Topics covered in this playbook include:

Audience-Based Buying for DOOH
The Value of DOOH Audiences
Leveraging GPS Data for DOOH
Audience Strategies for DOOH (Behavioral, 1st & 3rd-Party, etc.)
Client Case Studies
And more...

Vistar - Digital Out of Home Advertising - Vistar Media

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