This playbook uncovers everything advertisers need to know about applying data to their out-of-home campaigns with maximum success.
Topics covered in this playbook include:
- Audience-Based Buying for DOOH
- The Value of DOOH Audiences
- Leveraging GPS Data for DOOH
- Audience Strategies for DOOH (Behavioral, 1st & 3rd-Party, etc.)
- Client Case Studies
- And more...