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Audience & Targeting Strategies for DOOH

Programmatic technology now allows marketers to seamlessly extend their existing audience targeting strategies into DOOH, while more efficiently reaching their target consumers in the physical world. This playbook uncovers everything advertisers need to know about applying data to their out-of-home campaigns with maximum success.

Topics covered in this playbook include:

  • Audience-Based Buying for DOOH
  • The Value of DOOH Audiences
  • Leveraging GPS Data for DOOH
  • Audience Strategies for DOOH (Behavioral, 1st & 3rd-Party, etc.)
  • Client Case Studies
  • And more...