Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), is partnering with Sage+Archer, the leading Amsterdam-based DOOH demand-side platform (DSP), to further advance the programmatic DOOH market in EMEA.

The integration with Vistar’s supply-side platform (SSP) will allow Sage+Archer’s DSP to leverage openRTB standards to transact OOH in a dynamic, flexible manner with both private marketplace deals and open exchange transactions. Sage+Archer clients can now access Vistar’s inventory partners across France, Germany, the Netherlands and the United Kingdom, and apply data-driven strategies for powerful programmatic activations. 

“With open exchange, buyers can capitalize on the true promise of programmatic - letting data fully inform media purchasing decisions to truly focus campaigns on audiences,” said Tim Markestein, Head of Client Success, Sage+Archer. “Partnering with Vistar, a leader in this space, we can deliver powerful results for data-driven advertisers.” 

“We partner with the world’s leading DSPs to bring the widest array of buyer demand to our media owners, and we’re thrilled to add Sage+Archer’s relationships across EMEA,” said Chris Allison, Director of DSP Partnerships at Vistar Media. 

To learn more about this partnership, please contact us here.