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Jack in the Box launched a targeted DOOH campaign to boost awareness for its new Cheddar Loaded Cheeseburger and bring customers to its restaurant locations in key U.S. markets.


This case study covers:

  • How Jack in the Box used proximity targeting to effectively increase visitation to its restaurant locations 
  • How the brand leveraged competitive audience targeting to reach consumers who visited similar QSR locations with DOOH as they moved throughout the day 
  • A deeper look at the successful results from the campaign's foot traffic study


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