As brands aim to capture consumer attention in an ever-more competitive landscape, DOOH provides the perfect canvas for advertisers to reach their audiences with high-impact creative at multiple touchpoints throughout the buyer’s journey.
The key to building truly exceptional DOOH campaigns lies in achieving total alignment between creative teams and media buyers — empowering them to build attention-grabbing ads that reach their audience at the perfect time and drive them to action.
In this in-depth guide, you’ll discover:
- Why creative is critical to DOOH success
- What sets DOOH creative apart from other ad formats
- Optimization techniques for DOOH screens
- Best practices for aligning creative teams and media buyers
- Key questions to answer before launching a DOOH campaign