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Clear Channel Singapore & Vistar Media Form Programmatic Partnership



Leslie Lee

We're thrilled to announce the launch of Clear Channel Singapore's availability on the Vistar exchange! OutSmart Pro, Clear Channel Singapore's programmatic service, includes island-wide inventory of 250 digital screens (Play) as well as large-format, street-side digital billboard, Electric City — offering a reach of up to 418 million impressions monthly. 

Through Clear Channel's integration with the Vistar Media supply-side platform (SSP), this impactful media will be seamlessly available to programmatic buyers across a variety of demand-side platforms (DSPs). DSPs that can access this inventory via integrations with Vistar include Amobee, MediaMath, The Trade Desk, Verizon Media and Vistar's own DOOH-specialist DSP. 

"The versatility and relevance of pDOOH, although a relatively new concept, is definitely weaving its way into traditional advertising channels and we look forward to seeing how it continues to evolve,” says Kelly Khoo, Chief Executive Officer, Clear Channel Singapore.

“Today’s digital buyers are eager to access the best of out-of-home media – high-impact, premium inventory such as Clear Channel’s digital screens – combined with the audience targeting and measurement capabilities that we provide through programmatic. We’re excited to add Clear Channel Singapore to our SSP’s global marketplace for the world’s buyers to reach consumers through flexible transactions and data-driven strategies,” says Ben Baker, Managing Director, APAC, Vistar Media.

To learn more about accessing Clear Channel Singapore inventory through Vistar, or activating programmatic out-of-home campaigns for client success, please reach out today! 


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