CINEMA SCENE’S DIGITAL PLACE BASED ADVERTISING QUANTIFIABLY REACHES HIGHLY DESIRABLE MOVIE-GOING DEMOGRAPHICS
Cinema Scene Marketing, the nation’s leading provider of digital media to the in-theater lobby environment, is excited to announce a partnership with Vistar Media making the TrailerVision™ network digital inventory available via the Vistar platform. Through this partnership, Cinema Scene hopes to reach new audiences, specifically mobile buyers, who utilize Vistar to reach on-the-go consumers across out-of-home and mobile media.
Cinema Scene’s TrailerVision™ units play unique content including ‘digitally enhanced’ movie trailers, living posters and corporate ads, complete with stereo sound and NFC/QR Code connectivity with mobile users. Cinema Scene’s CMS software team worked closely with Vistar to create a fully integrated solution with the Vistar Platform.
Vistar Media uses location data generated from mobile devices to understand consumer behavior. Through their technology platform, they programmatically purchase out-of-home and mobile media based on these insights. The Vistar platform also enables media buyers to measure concrete returns on out-of-home ad spend, utilizing proprietary cross-screen measurement solutions.
Over 95% of digital place-based out-of-home networks are currently on the Vistar platform, however; Cinema Scene will be the first cinema network to integrate with Vistar.
“We are very excited to welcome Cinema Scene to the Vistar Media platform,” said Jeremy Ozen, President and Co-Founder of Vistar Media. “Timing couldn’t be more ideal as we are seeing rising demand from our digital media clients for new inventory sources to break through the noise this holiday season.”
“What makes this partnership exciting is that we know advertisers are seeking out movie-goers during this record breaking holiday season. With Star Wars and MockingJay, theaters will be buzzing with movie-goers. The TrailerVision™ platform is a perfect platform for brands to use in reaching these customers with video advertising,” said Michael Holmes, Partner and Chief Marketing Officer for Cinema Scene.
About Cinema Scene Marketing
Cinema Scene Media, a division of Cinema Scene Marketing, leverages digital media and promotional products to reach over 300 million cinemagoers annually. TrailerVision™ digital lobby displays reach highly desirable and captive movie going consumers. The CS PROMO Network literally places your brand ‘in the hands’ of consumers via promotional packaging and premiums. Cinema Scene Marketing, headquartered in Overland Park, Kan., delivers promotional marketing and merchandising solutions to cinema clients via concessions packaging, digital signage and marketing services. Cinema Scene’s industry leading solutions can be found in most of the top cinema circuits in North America.